Goodnight Moon by Margaret Wise Brown

Goodnight Moon Cover

Goodnight Moon is an American picturebook classic, and is of particular interest because who would’ve thunk it? Margaret Wise Brown had a talent for creating odd-duck prose which went down a treat (and still does) with the preschool set. But is this book only of value for toddlers? Never.

See: What Writers Can Learn From Goodnight Moon

Goodnight Moon is so popular, in fact, that it has made its way into popular culture. It’s assumed that we all know the original:

Goodnight iPad


Some people really do not see the wonderfulness in this book. It’s quite divisive.

Name a canonical book you think is totally overrated.

No. Firstly because I never bad-mouth other writers, even if they’re dead, and secondly because I haven’t read enough of the Good Books to have an opinion. If I don’t like a book very much I’ll stop reading it.

Name a book you’ve read more than two times.

Fucking Goodnight Moon. Wait, actually, THERE’S a canonical book that’s over rated. It doesn’t even rhyme properly! It’s creepy! There’s an old woman watching over a terrified bunny while a bowl of mush cools on the bedside table. There are mice in the room and tiny socks! It’s like a movie by Guillermo Del Toro. Except, you know, less well art-directed. I hated reading that book, and yet I probably read it… [does math on her fingers, three kids, let’s say three times a week for five years each] 2,340 times. Shiver.


Here’s an opposite view:

Many picture books — indeed, possibly all of the best ones — do not just reveal that pictures show us more than words can say; they achieve what Barthes called “unity on a higher level” by making the difference between words and pictures a significant source of pleasure. That pleasure is available even in a very simple book like Goodnight Moon. Margaret Wise Brown’s spare text is little more than a rhythmic catalog of objects, a list of details that encourages those who hear it to look for the objects mentioned in Clement Hurd’s pictures. In doing so, however, they learn information the text does not mention. The old lady and the child to whom she says goodnight are both rabbits and not people. The old lady is knitting, and the kittens play with her woo.. The “little house” is a playhouse, and it has its own lights; knowledgeable viewers will even realize that the picture on the bedroom wall is actually an illustration from Brown and Hurd’s The Runaway Bunny. The delight viewers feel in discovering these things with their own eyes rather than with their ears reveals how basic and important is the difference between the information available in words and in pictures.

– Perry Nodelman, Words About Pictures


Children are inclined to see objects as characters within their own narrative, and respond especially well to stories in which toys/objects/trees come to life. In children’s drawings, as well as in illustrations for children, we see a lot of suns with faces, animals with eyebrows, houses that look like their windows are eyes, kindly looking cars and so on.

(Even for adults, cars have faces. And all the Jesus toast can testify to the fact that humans are inclined to see faces even where they’re not.)

Where’s Wally Technique

Mercer Mayer uses the same technique in his “Little Critter” series, in which young readers search for the grasshopper and the spider in each scene; here, sleepy children look for the mouse.

The Ending

“Good Night Moon” was a favorite of mine as a little one and I looked forward to reading it with my daughter. Her response is interesting in view of this discussion about diversity. She was adopted into our family at 15 months and her response to the ending, where the quiet old lady whispering hush disappears was “where did the momma go?”

commenter from On Point




Colour and Tone

The colour palette of Goodnight Moon is distinctive, with heavy use of green:

Palette created from the cover of Goodnight Moon
Palette created from the cover of Goodnight Moon

Perry Nodelman has this to say about the colour and tone of Goodnight Moon:

In Rosie’s Walk…there are large areas of pure color, all different from each other. The effect is slightly jarring but cheerfully exuberant. Books as different as Clement Hurd’s/Leo and Diane Dillon’s unrelated colors in shocking combinations, all share a quality of energy and excitement, whereas even pictures as vibrantly colorful as the scenes through the window in Keeping’s Intercity express bucolic serenity at least partly because of their careful blendings of different shades. … Pictures that use dark shades seem both more somber and more cozy than lighter pictures; consider the difference between the jazzy opening pages and the comforting closing ones of Clement Hurd’s Goodnight Moon, in which the gradually darkening room is evoked by a gradual darkening in the shades of the colors.

Words About Pictures

Goodnight Moon Bedroom

The telephone is mentioned early in the book, but is absent from the litany of ‘Good night …’ salutations. The primacy of the reference to the telephone indicates that the bunny is in his mother’s room and his mother’s bed.

See Also: All Of My Issues With The Goodnight Moon Bedroom

Interesting Censorship Decisions

In 2005, publisher HarperCollins digitally altered the photograph of illustrator Hurd, which had been on the book for at least twenty years, to remove a cigarette.

Clement Hurd With Cigarette

Goodnight Moon contains a number of references to The Runaway Bunny. For example, the painting hanging over the fireplace of “The Cow Jumping Over the Moon” first appeared in The Runaway Bunny. However, when reprinted in Goodnight Moon, the udder “for caution’s sake was reduced to an anatomical blur” to avoid the controversy that E.B. White’s Stuart Little had undergone when published in 1945 (Making of Goodnight Moon, 21). The other painting in the room, which is never explicitly mentioned in the text, portrays a bunny fly-fishing for another bunny, using a carrot as bait. This picture is also a reference to The Runaway Bunny. The top shelf of the bookshelf holds an open copy of The Runaway Bunny, and there is a copy of Goodnight Moon on the nightstand.

– Wikipedia


Bright Kids Books have compiled a list of books similar to Goodnight Moon.


First published September 3, 1947

Anne Carroll Moore, the head of the Children’s Division of the New York Public Library … strongly believed that children needed fantasy and fairy tales, not stories about cars and busy city streets. The animosity between Moore and Mitchell was so strong that even Goodnight Moon, perhaps the best-selling children’s book of the Twentieth Century, and one that exemplified the tenets of the Bank Street School of storytelling, was not carried by NYPL branches until 1973.


Goodnight Moon slowly became a bestseller. Annual sales grew from about 1,500 copies in 1953 to 20,000 in 1970; and by 1990, the total number of copies sold was more than 4 million.

The book has been translated into French, Spanish, Dutch, Chinese, Japanese, Catalan, Hebrew, Brazilian Portuguese, Russian, Swedish, Korean, and Hmong.

Goodnight Moon French


These days, Goodnight Moon is available as an app, in which the reader can magnify parts of the illustration.



Leonard Marcus has written a book about the making of Goodnight Moon.

The Making Of Goodnight Moon by Leonard Marcus


Author Susan Cooper writes that the book is possibly the only “realistic story” to gain the universal affection of a fairy-tale, although she also noted that it is actually a “deceptively simple ritual” rather than a story.

Going with Cooper’s description of ‘ritual’ rather than ‘story’, what other rituals exist which could be made into a ‘deceptively simple’ picture book?

  • For older children?
  • From other cultures?
  • For adults?
  • For rituals that don’t really exist,  but might?


The Golden Bunny by Margaret Wise Brown at About

A pioneer of the 20th-century picture book, Margaret Wise Brown was born on May 23, 1910 in Brooklyn, New York.

Brown was a shy and thoughtful child with a love of animals that would later shine through her work. She attended Hollins University in Virginia before returning to New York to work at The Bureau of Educational Experiments, what is now the Bank Street College of Education. She then began work as an editor and was encouraged to write her own children’s books.

By 1941, Brown was a successful, full-time writer. She went on to write over 100 books for young readers, including beloved titles such as Goodnight Moon and The Runaway Bunny. Her quiet and poetic style continues to inspire today’s readers and children’s book creators.

Children’s Book Council

Brown loved the hustle and bustle of city life, but the short stories she wrote for adults failed to interest publishers. Feeling pressure from her father to either marry or start supporting herself, she eventually decided to enroll at the Bureau of Educational Experiments’ Cooperative School for Student Teachers—more usually known as Bank Street, for its Greenwich Village location. There, the school’s founder Lucy Sprague Mitchell recruited her to collaborate on a series of textbooks in a style Mitchell called “Here-and-Now.”

At the time, children’s literature still consisted largely of fairy tales and fables. Sprague, basing her ideas on the relatively new science of psychology and on observations of how children themselves told stories, believed that preschoolers were primarily interested in their own small worlds, and that fantasy actually confused and alienated them. “It is only the blind eye of the adult that finds the familiar uninteresting,” Mitchell wrote. “The attempt to amuse children by presenting them with the strange, the bizarre, the unreal, is the unhappy result of this adult blindness.”

Under Sprague’s mentorship, Brown wrote about the familiar—animals, vehicles, bedtime rituals, the sounds of city and country—testing her stories on classrooms of young children. It was important not to talk down to them, she realized, and yet still to speak to them in their own language. That would mean summoning her own keen, childlike senses to observe the world as a child does—which is how one chilly November she found herself spending the night in a friend’s barn, listening to the rumbling of cows’ bellies and the purring of farm cats.

The Surprising Ingenuity Behind Goodnight Moon

Here is a nice profile of one of the illustrators of Margaret Wise Brown’s work — a woman who died recently and who should be more widely known. Her name is Dahlov Ipcar.

Sparknotes: Goodnight Moon is a McSweeneys spoof.

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