Coloured Pencils: Prismacolor or White Label?

Today I’ll compare two brands of coloured pencil which come in large sets. Prismacolors are the go-to coloured pencil for colouring enthusiasts. How do these compare to off-brand “white label” pencils which sell under a variety of brand names?

These white label pencils are all made the same way (I’m guessing in the same Chinese factory). They have a black barrel with a coloured end which extends about five centimetres down the barrel. Each pencil has a number as well as a colour name on the barrel. The Brutfuner brand uses metallic silver.

These pencils are currently (from Australia) the cheapest when purchased from Temu but you’ll also find them on Amazon.

You’ll find the brand name written on the other side.

In short: Prismacolors and White Label are two completely different coloured pencils to use. They’re both great in their own way, but the white label pencils are significantly more affordable. I purchased mine under the brand name Brutfuner, so I’ll just use that label going forward. A better price point comparison would be Faber Castell’s high end brand: Polychromos. Both are harder pencils which can be sharpened to a fine point and can take a bit of pressure.


THE PRICE DIFFERENCE

In December 2020 I bought a set of 150 Prismacolor pencils listed as “Prismacolor 1800059 Premier Coloured Pencils Set 150 Colored Pencils”. I think I paid about $180 for them at the time, but the price has now gone up. Today, the cheapest I can get them now is $227.95. (That’s Australian dollars.)

Note: these pencils are white-labelled, meaning the exact same pencils sell under different brands: Soucolor, Yover, Shuttle Art and also in Chinese packaging which costs even less. Note that the colours will be written in Chinese on the barrel. (I found a spelling mistake on my English language pencils, which of course sell for more.)

These pencils appear to be the exact same pencils as the Brutfuner pencils. Each label sells a different number of pieces in a set, which may serve to persuade consumers that we are buying completely different products.
As an example of how confusing this all is, here’s another set of pencils sold under the Shuttle Art brand. These barrels are coloured all the way down. Why? Are they different products, or do they simply have different casings?
Some brands like Kalour seem very similar. Again, the colour of the barrel extends all the way down (without the black). But also, some pencils sold under the Brutfuner brand are coloured all the way down. This makes it impossible to know whether these pencils are actually different products rather than simply differently branded products.

Castle Arts seem to sell the exact same pencils under their own brand and packaging, as do a number of other brand names on Temu.

Some reviewers have compared Kalour and Brutfuner pencils on YouTube on the assumption they are different products. Kalour purports to be lightfast, but we should be very skeptical of that claim. This reviewer found the Brutfuner pencils to be brighter, more pigmented, and softer with better blending. However, it is impossible to compare them in any scientific way because even within a single set (in my case the Brutfuner) there is a big difference between the colours. Some colours lay down colour very well. Others are basically useless. (I’m looking at you, Light Yellow.) The Brutfuner and Kalour brands don’t seem to be utilising the same colour names on the barrels, even if the pencil casing appears to be selling the exact same colour. (As well all know about pencils, the colour of the barrel is only ever an approximation of the lead. That’s why we make swatches when we get a new set.)

It may be the case that if Kalour and Brutfuner pencils seem different, the same factory may simply be producing varying qualities of batches over time. (If anyone has insider pencil information, let me know.)

PRISMACOLOR: THE “BEST” NON-PROFESSIONAL COLOURED PENCIL

I bought the Prismacolors after doing a bunch of research: As far as amateur colouring goes, Prismacolors are widely considered the best. By ‘amateur’, I mean they’re not lightfast. (Prismacolor is ‘light resistant’, which is not quite the same.) If you’re a professional artist selling artwork which is meant to be hung in the light and last many years, you’ll be using lightfast brands, which are more expensive and generally come in smaller sets. (Think Derwent, Caran d’Ache Luminance, Faber-Castell Polychromos.)

So Prismacolor pencils are not lightfast, but they’re popular with adults who enjoy colouring for fun and relaxation. I figured they’re also good for a kid still learning how to layer colours and so forth. That’s why I bought them. Also, one of my favourite online color palette generators allows you to generate palettes which line up with Prismacolor colours, a functionality I haven’t actually used, but it’s still pretty cool.

PRISMACOLOR AND MANUFACTURING QUALITY

When I sat down with my kid to give the Prismacolors a whirl, I was a little disappointed. Sure, they’re the nicest coloured pencils I’ve ever used as far as the texture goes. They lay down colour really well with this beautiful waxy texture. I can totally see why people love them. But some of the colours suffer from manufacturing issues. A few seem to be full of broken “lead”, and no matter how carefully you sharpen them (using a dedicated Prismacolour sharpener, I might add, which itself only lasted about a year before needing to be replaced), the tip keeps breaking. I’ve since heard long-term fans of Prismacolor talk about a general decline in quality in recent years, so it seems Prismacolor established their excellent reputation, then went downhill. In my opinion, whenever this happens to a company it’s time to support a different brand.

So when it came time to buy more coloured pencils, I did just that.

who are BRUTFUNER?

Apparently the name doesn’t mean anything, but I’m guessing it’s meant to look German. German products are widely associated with quality. As I have since found out, Brutfuner are just one brand selling pencils which are all exactly the same but sold under different labels. They are all made in China. (Where are Prismacolors made? Some sources say Mexico, others China. It’s highly likely they’re made wherever is cheapest for the corporation at the time.)

The Brutfuner Website needs a good edit and also needs a higher search engine ranking. It wasn’t super easy to find — it should ideally appear at the top of results if I search for Brutfuner. Try searching for Faber Castell or Prismacolor and notice what ranks first. Basically, Brutfuner doesn’t have the long-standing reputation of the other bigger brands.

Brutfuner sells a range of different sets: Metallic, Oil Based, Water Based and Sketching pencils. I bought the tin of 180 Brutfuner oily colored pencils, and paid less than half of what it would’ve cost to buy another set of 150 Prismacolors. ($92 instead of $227. And you get 30 extra pencils.)

This set does include about 10 metallic pencils but I have never been a fan of them. Basically, it’s like a bright colour with dirty grey added in. I haven’t yet found a use for metallic pencils, though some artists may use them. I suspect they’re used by kids who think that metallic effects can be achieved by laying down colour with a metallic pencil.

You’ll likely be buying these pencils through another online store anyway. Looking at online reviews, some of these companies take better care of their products. My Brutfuner branded pencils arrived unbroken, and must have been looked after properly. Consumers buying under other labels report broken leads and also broken plastic trays. (If you’ve ever seen a YouTube video of how postal items are sorted in China, you’ll know exactly how this happens!)

FIRST IMPRESSIONS OF THE 180 BRUTFUNER OILY COLOURED PENCILS

THE UNBOXING

CARDBOARD OR TIN?

Whereas the Prismacolors came in a cardboard box (similar to the feel you get when unboxing an Apple device), the Brutfuners come in a black tin with a cardboard wrap.

PRISMACOLORS DO NOT COME PRE-SORTED

When the Prismacolors arrived, they were in a nice box, but they weren’t the slightest bit arranged by colour. At the factory, the pencils had clearly been thrown in randomly. Sorting them into a usable rainbow is an enjoyable task, and I did just that before transferring them to a large zip-up pencil case and throwing away the box, but for that price? No one should have to.

BRUTFUNERS COME PRE-SORTED

The Brutfuners arrived pre-sorted into a usable rainbow. I’m not going to transfer them to a separate case because I think they’re most usable straight out of the tin. The plastic trays are quite flimsy, but I like that they have been designed with finger holes on each side. It’s very easy to pick each tray out of the tin.

This is what 180 pencils looks like when laid across a desk:

Unless you have a massive desk, you’ll probably want to stack them, as shown in the promotional photos:

But in reality, they’re not designed for stacking. You end up with a slumped stack which isn’t easy to photograph.

Also, the bottom layer is glued into the tin for some reason. (Probably to do with safe transportation? I see no good reason for it. You could probably get it out if you jimmy it.)

Faber Castell have got packaging sorted. Their Polychromos Colour Pencils come in a two-tier wooden case but then, they only have to worry about housing 120. Consumers pay four times the price. If you ever do splash out on Faber Castell Polychromos Colour Pencils, maybe keep the box and repurpose it for your cheaper pencils when you get your next set?

Such a simple thing, but I like that the Brutfuner set of 180 pencils came with a swatch. You only get one, but you could photocopy it to make swatches of overlaid colour combos.

In any case, it’s a good reminder that with a massive set of pencils, making swatches is usually an important part of the process.

As you can see, there is also a list of colours on the underside of the lid.

THE COLOURING EXPERIENCE

Prismacolours and Brutfuners are completely different. The Prismacolors are creamy, whereas the Brutfuners feel dry. You could probably end up with the same effects, but you’re using a slightly different technique. They both blend very nicely, though you may find you prefer different kind of paper with each brand.

DO YOU LIKE CREAMY?

Although ‘creamy’ sounds good (“delicious”, in fact), you’re not necessarily going to prefer Prismacolors over Brutfuners. You may even enjoy colouring with the Brutfuners more.

BRUTFUNERS: REALLY HIGH QUALITY SCHOOL PENCILS

According to my school-aged kid, compared to the Prismacolors, the Brutfuners are “like really high quality school pencils”. Think Faber Castell Classic sets, Crayola. So if you were hankering after a massive set of Faber Castells Classics, Brutfuners are a good option. Faber Castell Classics are aimed at kids, so the largest set they sell is 60. (Smaller sets are 12, 24, 36 and 48.)

With any set of coloured pencils you’ll get some variation in the “lead” (I’ll just keep using that word). The pale yellow feels so hard it almost scratches the paper rather than laying down colour.

There are also a few minor defects in the manufacturing of the “case” of the pencils, but nothing that would affect its usage, just chips in the paintwork, if that makes sense.

HAND FEEL

To hold in the hand, there is no difference between the Brutfuners and the Prismacolors. They’re both round, so both have a tendency to roll off your desk.

MANUFACTURING QUALITY

Here’s the double bind Prismacolor obviously finds themselves in: In order to get the ‘creamy’ feel, you’re going to end up with “lead” which breaks more easily.

Brutfuners don’t have that creamy feel, so they don’t seem to break as easily. Basically, they’ll last longer than your Prismacolors. But the colouring experience isn’t the same.

OVERALL IMPRESSIONS

Advantages to Prismacolour

The famous creamy colouring experience

There are more online resources available for specific use with Prismacolor (e.g. the ability to make Coolors palettes). This may just be an English-speaking thing. There’s a big English-speaking community around Prismacolor.

Although Prismacolours are more expensive, you can buy them individually. So if there are a few colours you use all the time, you don’t have to buy an entirely new set to get them. At least in Australia, I haven’t seen anywhere to purchase individual Brutfuner replacements. (So don’t lose any!)

ADVANTAGES TO BRUTFUNER

They’re about half the price.

Overall, they’re more like school pencils, so seem a little more robust.

You get more pencils in this similar-sized set. (Note: You can also buy Brutfuner pencils in sets of 260 and 520.) More isn’t necessarily better, but I feel that with media such as pencils (and alcohol markers) where you can’t mix the colours like paint, it’s nice to have that larger range. Honestly, you probably won’t notice the difference between 150 and 180 though, except for the fact that you need more room on your desk if you lay them all out.

They come in a tin, not cardboard (although the cardboard of the Prismacolors is perfectly well-made, and you’d be able to use it for as long as you use the pencils inside.) For environmental reasons, cardboard might be better, actually? Except I doubt I’ll throw this black tin out anytime soon. It’s like a really nice biscuit tin. I’ll find a use for it somehow.

Update: With this many pencils it’s actually easier to transfer them to a large pencilcase. It takes up less room on the desk.

This is the first drawing I did using Brutfuner colored pencils. Believe it or not, I wished I had a few more colours. (Specifically, more very light neutrals.) Maybe next time I’ll get the even larger set? Honestly, next time I’ll probably get Prismacolors, but there’s absolutely no reason why you couldn’t combine them.

PRISMACOLOR OR BRUTFUNER?

If you’re buying a large set of coloured pencils for a school-aged person who loves stationery and looks after it, Brutfuner large pencil sets are a great option. You won’t find a set of school pencils as large as in these white-label pencils sold under various names, and the quality is about the same.

If you’re buying for someone who really appreciates the sensory aspects of colouring and if you have a little more money to spend, Prismacolor.

Professional artists will be using pencils with a lightfast rating. Even for amateurs, if you plan to keep your work, frame it, gift it, hand it down and so on, these pencils won’t stand the test of time.


LIST OF BRUTFUNER 180 NUMBERS AND COLOURS

Because they don’t seem to exist anywhere else on the Internet:

1BLACK
2WHITE
3CERULEAN BLUE
4CANARY YELLOW
5DARK PURPLE
6RED
7BLUE
8ORANGE
9FRESH GREEN
10COFFEE
11FOREST GREEN
12PALE PINK
13DARK BROWN
14CREAMY YELLOW
15PALE PURPLE
16AUTUMN GOLD
17NUDE
18LEAD GREY
19METALLIC BLUE
20SKY BLUE
21METALLIC LIGHT GREEN
22OLIVE
23METALLIC GRASS GREEN
24ROSY PINK
25OCHRE
26PEACH PUFF
27SALMON PINK
28LIGHT GREEN
29GREENISH GREY
30METALLIC PINK
31GINGER YELLOW
32MAROON
33METALLIC OCHRE
34LIGHT REDDISH BROWN
35BRILLIANT BLUE
36LIGHT ORANGE YELLOW
37DODGER BLUE
38METALLIC TEAL
39REDDISH BROWN
40BLUISH PURPLE
41LILAC
42SAPPHIRE BLUE
43CINNAMON
44GREENISH BLUE
45BROWNISH RED
46CLOVER GREEN
47MOSS GREEN
48PINK
49BRIGHT ORANGE YELLOW
50METALLIC GOLD
51LIGHT BLUE
52BRILLIANT GREEN
53DESERT YELLOW
54SAKURA
55MEDIUM ORCHID
56SPRING GREEN
57VIOLET
58ORANGE RED
59PEACOCK BLUE
60DARK COFFEE
61NAVY BLUE
62LIGHT PURPLE
63GRAPE
64AQUAMARINE
65PURPLE
66ULTRAMARINE
67FRESH RED
68PALE GREEN
69EMERALD GREEN
70METALLIC SILVER
71GREY
72BRIGHT PINK
73BRICK RED
74BROWN
75LIGHT SEA GREEN
76BOTTLE GREEN
77SMOKY GREY
78LIGHT OCHRE
79DARK GREY
80ULTRA VIOLET
81APPLE GREEN
82LIGHT BROWNISH GREY
83LEAF GREEN
84SHALLOW YELLOW
85LIGHT CYAN BLUE
86LIGHT ROSY PINK
87LIGHT CORAL
88CYAN BLUE
89MINT
90DEEP PINK
91PUMPKIN YELLOW
92DENIM BLUE
93LIGHT ORCHID
94BRICK DUST
95EARTH TONE
96MEDIUM SEA GREEN
97METALLIC RED
98BURNT BRICK RED
99METALLIC ORANGE
100LIGHT BROWNISH
101BRIGHT ORANGE
102LIGHT YELLOWISH GREEN
103AZURE
104DARK PRUSSIAN BLUE
105DARK YELLOWISH GREEN
106DARK YELLOW
107HEATHER VIOLET
108APRICOT YELLOW
109BLUISH GREEN
110UMBER GREY
111MEDIUM GREEN
112PURPLISH RED
113BISTRE
114LIGHT AQUA GREEN
115MINERAL GREEN
116LIGHT OLIVE
117DEEP MAGENTA
118SCARLET
119COBALT BLUE
120LAWN GREEN
121PEACH
122ROYAL BLUE
123LAVENDER
124MIST GREY
125LIGHT GREY
126PASTEL PINK
127PLUM
128CYAN
129LIGHT EMERALD GREEN
130LIGHT SKY BLUE
131CRAPE MYRTLE
132BROWN OLIVE
133BRIGHT ORANGE RED
134AQUA GREEN
135PURPLISH BLUE
136WARM YELLOW
137SILVER GREY
138CHOCOLATE
139BRONZE
140YELLOWISH GREEN
141METALLIC VIOLET
142GREY BLUE
143METALLIC CYAN BLUE
144GRASS GREEN
145DARK BROWNISH GREY
146MULBERRY RED
147LIGHT WISTERIA
148KIWI GREEN
149WISTERIA
150OLIVE YELLOW
151DARK BROWNISH RED
152SLATE GREY
153DARK GREEN
154MINERAL VIOLET
155DARK BLUISH GREEN
156DEEP GREENISH GREY
157SHALLOW PINK
158PALE YELLOW
159LIGHT JADE GREEN
160BURGUNDY
161CADMIUM YELLOW
162TURQUOISE
163TEAL
164JADE GREEN
165DEEP BLUE
166MAGENTA
167SHALLOW ORANGE
168MIDDLE YELLOWISH GREEN
169TAN
170BRIGHT RED
171DEEP PURPLE
172GRAYISH PINK
173BRIGHT YELLOW
174APRICOT YELLOW
175DARK SALMON PINK
176LIGHT YELLOW
177LIGHT GRAYISH PINK
178PALE BLUE
179BLOOD RED
180DARK PEACH PUFF

KALOUR 240 NUMBERS AND COLOURS

This is how the colours arrive in the trays. I took pictures for my own reference, but perhaps others can make use of it too, if you like the way they are arranged (because they sure don’t stay like this for long).

Note that how they come in the trays does not match numerical order.

KALOUR COLOR NAME TRAY 1NUMBER
peach puff021
light pink010
shallow pink052
sakura051
shallow yellow048
shallow orange054
azalea pink057
light coral049
terracotta059
nude055
metallic orange207
ginger yellow041
dark yellow036
desert yellow044
golden orange060
pumpkin yellow030
bright orange yellow043
warm yellow038
light orange yellow042
autumn gold040
creme yellow056
pale yellow053
butter yellow058
canary yellow045
fluorescent golden yellow230
cadmium yellow126
fluorescent lemon yellow229
creamy yellow046
light yellow047
white204
KALOUR COLOR NAME TRAY 2NUMBER
dark brownish red012
scarlet019
deep pink007
cochineal red009
cadmium red025
metallic red208
peach red028
peach020
carmine red011
fresh red006
red008
orange red032
bright orange red035
salmon pink050
bright ornage031
orange033
fluorescent orange red231
fluorescent rose pink234
fluorescent peach red235
fluorescent pink232
bright red005
pale pink023
fluorescent bengal rose233
rosy pink017
pastel pink003
heather violet002
pink022
light rosy pink024
dark pink027
bright pink004
KALOUR COLOR NAME TRAY 3COLOUR
ultramarine087
royal blue070
sapphire blue086
cobalt blue069
brilliant blue072
ink blue095
dark prussian blue071
violet lake091
denim blue064
navy blue076
dodger blue073
deep blue078
light cyan blue063
cyan blue062
azure065
cyan067
peacock blue075
metallic cyan blue206
light blue081
primary blue094
fluorescent indigo240
blue084
sky blue066
light sky blue068
fluorescent light blue238
intense blue089
cypress blue090
pale blue088
light primary blue092
cerulean blue082
KALOUR COLOR NAME TRAY 4COLOUR
bean green129
medium sea green117
lawn green122
grass green119
mint106
jade green127
dark green124
leaf green136
coconut green103
forest green135
phthalo green142
aqua green113
light emerald green112
light aqua green114
light jade green125
mint green139
metallic light green212
fruit green141
moss green132
spring green102
light green130
brilliant green133
middle yellowish green128
apple green101
fresh green134
yellowish green097
dark yellowish green107
light yellowish green100
fluorescent yellow green237
fluorescent green236
KALOUR COLOR NAME TRAY 5COLOUR
grape purple163
bluish purple079
ultra violet077
purplish blue074
bright purple093
dark purple083
violet blue096
mineral violet146
purple154
light wisteria143
wisteria145
pale purple158
light purple152
deep purple085
lavender155
light grape purple164
crape myrtle149
grape153
purplish red148
lilac159
grayish pink160
metallic violet210
magenta016
plum156
bengal rose165
light orchid147
medium orchid150
fluorescent purple239
violet151
orchid purple144
KALOUR COLOR NAME TRAY 6COLOUR
deep magenta157
mulberry red001
light brownish red014
brownish red180
tan175
india red026
aubergine029
burgundy015
light reddish brown176
coffee182
burnt umber186
chocolate167
brown171
ochre183
orange sienna197
metallic red brown224
metallic flesh tint227
warm grey162
metallic coffee226
metallic ochre214
metallic pink209
metallic orange red228
brick dust034
light ochre172
apricot yellow039
brown olive037
metallic pale gold218
metallic gold215
metallic green gold217
olive yellow098
KALOUR COLOR NAME TRAY 7COLOUR
slate grey187
dark grey200
dark brownish grey178
deep greenish grey174
dark grey violet185
umber grey169
lamp brown194
dark sepia201
bronze166
walnut brown199
bistre170
dark brown181
dark coffee173
reddish brown177
maroon018
metallic purple black222
cinnamon184
metallic yellow ochre225
earth tone099
metallic copper223
orange grey202
lead grey193
grey191
smoky grey189
cyan grey198
mist grey188
light brownish grey190
light grey192
metallic silver216
lotus grey195
KALOUR COLOR NAME TRAY 8COLOUR
black203
grey blue061
greenish blue080
greenish grey168
turquoise110
bluish green120
medium green121
dark bluish green109
emerald green104
prussian green137
teal111
mineral green123
aquamarine105
bottle green116
pale green196
olive green140
kiwi green118
light olive108
metallic grass green211
mint green light138
clover green131
light sea green115
metallic teal213
metallic blue205
metallic indigo220
green grey161
metallic light purple219
metallic pale violet221
silver grey179
burnt brick red013

The header image is AI generated using SDXL 0.9.

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