Brush Lettering in Graphic Design of Book Covers

brush lettering

Note that, for book designers of young adult literature, a huge swathe of Gen Z is no longer able to read running writing. (This includes my own teenager who, despite being a good reader in general, requires me to read birthday cards handwritten by grandparents.)

First, the most recognisable brush lettering on book covers in the world:

Bristly, tapered brushes equal horror/thriller:

ATTEMPTING CURSIVE WITH AN INAPPROPRIATE BRUSH

The book covers below each use a similar semi-opaque (SVG) brush font with a non-professional feel to it. (Sobbers typeface is one example of these brushscript fonts. Mattera is another, though I suspect some of these titles were hand-drawn by the designer.)

Here’s a non-running, opaque example of similar:

THE WARP GROUP TOOL IN AFFINITY DESIGNER 2

Sometimes designers fit text to a shape.

A designer’s eye will always be necessary, but from a technical point of view, creating word art like this is relatively easy since the addition of the Warp Group tool, which is what Affinity calls it.

MORE EXAMPLES OF BRUSH SCRIPT ON BOOK COVERS

I have a lot of brush and felt-tip typefaces in my library. They are appealing, but don’t tend to look good unless I play with the tilt, sizing and get the typeface combo exactly right.

Let’s take a close look at how designers work with brush fonts.

One thing that stands out (with few exceptions) is the absence of layer effects on the text (drop shadows, outlines and so on). These fonts are designed to stand on their own.

Brush typefaces are especially well-suited to transparency. Typefaces with transparency are SVG files, but they do require Adobe subscriptions to work. SVG fonts typically bundle with TTF or OTF versions, which will obviously work in cheaper software, but then you won’t get the transparent effects.

It is possible to manually add transparency effects to text with a textured eraser set to low opacity and sensitive to pressure. This one is clearly an SVG font — look at the ‘dd’ of ‘addicted’ — the transparency is exactly the same on both letters.
An interesting example — I suspect it was done with a vector brush at different widths, but may have started with a typeface.
Here is a rare example of a ‘shadow’, though note this isn’t making use of the drop shadow tool in Layer Effects. I would do this by duplicating the layer, placing below, changing to red and then using the Warp Group tool to pull it out, but not in a uniform way.
The brush font of this book cover manages to look like carp fish. (The colouring undoubtedly helps.)

But what is it about this particular brush font that looks East Asian?

CONTEMPORARY FICTION SET IN AUSTRALIA AND NEW ZEALAND (2023)

On paper, things look fine. Sam Dennon recently inherited significant wealth from his uncle. As a respected architect, Sam spends his days thinking about the family needs and rich lives of his clients. But privately? Even his enduring love of amateur astronomy is on the wane. Sam has built a sustainable-architecture display home for himself but hasn’t yet moved into it, preferring to sleep in his cocoon of a campervan. Although they never announced it publicly, Sam’s wife and business partner ended their marriage years ago due to lack of intimacy, leaving Sam with the sense he is irreparably broken.

Now his beloved uncle has died. An intensifying fear manifests as health anxiety, with night terrors from a half-remembered early childhood event. To assuage the loneliness, Sam embarks on a Personal Happiness Project:

1. Get a pet dog

2. Find a friend. Just one. Not too intense.

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