Kiki’s Delivery Service is a Studio Ghibli film released in 1989. This film was always popular in Japan but — though it’s hard to remember now — Studio Ghibli films didn’t take off in the West until 1997 with the release of Princess Mononoke.
BASED ON A POPULAR JAPANESE CHILDREN’S BOOK
Kiki’s Delivery Service is based on a novel published in 1985 by Eiko Kadono. Kiki’s Delivery Service is Kadono’s best known work. Like L. Frank Baum, she really only had this one big hit and wrote lesser known sequels which are lesser known. (There are 6 in the series altogether.) As of 2017, Kadono is 81 years old.
Hayao Miyazaki is 76. The film therefore has the combined sensibilities of a Japanese pair of artists born around the time of the World Wars. This affects both the setting and the sentiment.
“Just follow your heart and keep smiling,” advises the mother before Kiki sets off. This feels like not only a distinctly Japanese thing to say, but also an especially feminine aspiration, though probably applied to everyone in Japan born after the war.
STORYWORLD OF KIKI’S DELIVERY SERVICE
Where are these Miyazaki films set? Not in Japan but not in Europe, either. The utopian storyworld of Kiki’s Delivery Service (and several of the other Studio Ghibli films) has the trains, the hilly suburbs and the closeness of the sea but also has the cobbled streets and nooks and crannies of somewhere like Barcelona, with intratext on the signs looking a lot like English with a few flourishes reminiscent of kanji. We are to believe this is another world, a world where magic exists unobtrusively in the real world of the story.
[Studio Ghibli] shot 80 rolls of film in Stockholm and Visby, gathering location images as inspiration for the scenes in Koriko. For the most part, Koriko is composed of images of Stockholm. A side street in Stockholm’s old city, Gamla Stan, is one model. Sweden was the first foreign country Miyazaki ever visited.
Fictional Koriko is, however, much larger than Visby and features buildings and shops with the look of Stockholm.