In secret societies, an old rule of initiation is: Disorientation leads to susceptibility. That’s why initiates are often blindfolded and led around in the dark, so they will be more psychologically open to suggestion from the rituals staged by the group. In storytelling, getting the audience a little off-base and upsetting their normal perceptions can put them into a receptive mood. They begin to suspend their disbelief and enter more readily into a Special World of fantasy.
– Christopher Vogler, The Writer’s Journey