What Is Transmedia?

Transmedia Storytelling references the process of using various parts and elements of a topic that are shared periodically via multiple means of delivery (transmedia) for the explicit purpose of drawing in, intriguing and entertaining those who are targeted to receive the transmedia.

Cat Flippen
Transmedia according to artificial intelligence

And gives an example using The Matrix:

Parts of the entire story were spread out and portrayed through a variety of media: three films, two comic books, many video games, and animated short films. In order to grasp the entire story, you had to partake of the entire “universe” of The Matrix. The mix of the old media (the television show, the movie) with the new media (split story experience, fan-driven participation) is seen often.

CONTEMPORARY FICTION SET IN AUSTRALIA AND NEW ZEALAND (2023)

On paper, things look fine. Sam Dennon recently inherited significant wealth from his uncle. As a respected architect, Sam spends his days thinking about the family needs and rich lives of his clients. But privately? Even his enduring love of amateur astronomy is on the wane. Sam has built a sustainable-architecture display home for himself but hasn’t yet moved into it, preferring to sleep in his cocoon of a campervan. Although they never announced it publicly, Sam’s wife and business partner ended their marriage years ago due to lack of intimacy, leaving Sam with the sense he is irreparably broken.

Now his beloved uncle has died. An intensifying fear manifests as health anxiety, with night terrors from a half-remembered early childhood event. To assuage the loneliness, Sam embarks on a Personal Happiness Project:

1. Get a pet dog

2. Find a friend. Just one. Not too intense.

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