…people now unblushingly use the term ‘visual literacy’ when a few decades ago the concept, never mind the term, was undreamed of. Such an enormous shift in our ways of understanding the world and ourselves will undoubtedly have had an impact upon a form of text like the picturebook that self-consciously exploits the pictorial as a way of making meaning.
Children born into the first years of the twenty-first century are likely to possess a richer and more deft understanding of visual imagery and its modes of deployment than any other generation in the history of humankind. Their world is saturated with images, moving and still, alone and in all manner of hybrid combinations with texts and sounds. This is the world in which they must function. Competence with images is now a prerequisite of competence in life. Increasingly such competence will be part of the context that young children bring to their readings of picturebooks.
— from David Lewis, Reading Contemporary Picturebooks
I don’t know how many authors and illustrators know this, but in my experience there are a lot of teachers out there who send their students into libraries to ask for wordless picture books. Often these are used for writing exercises where the kids write the plot of the books, but once in a while you’d get a creative soul who understands that visual storytelling is the great unifier.
With a child audience you should never assume any level of literacy. But it is a great mistake to think that an unlettered audience is necessarily an unperceptive one, or that their visual reactions are crude or undeveloped. I suspect that children are at their most perceptive in this way before they start to read, and that after they have acquired this thrilling and prestitious skills their visual awareness tends to drop a little. … Our job as illustrators probably starts from that wonderful moment when a baby gets hold of a book and suddenly realises that the image on one page connects with the one overleaf … What we are after is to build on this excitement.
— Shirley Hughes in a Woodfield Lecture in 1983
Questions To Promote Visual Literacy from The Book Chook
My favourite short film is Madame Tutli Putli. It would make rich (if slightly disturbing) material for a study in visual literacy.