Here are 22 rules of storytelling, according to one artist who worked on the storyboards.

These guidelines make a lot of sense to me.

The one I’d query is Number 12.

#12: Discount the 1st thing that comes to mind. And the 2nd, 3rd, 4th, 5th – get the obvious out of the way. Surprise yourself.

I see what she’s getting at. She’s urging writers and storyboarders to strive for originality rather than settle for the easy option. Thing is, maybe it IS your first idea that was the best. It’s just as likely to be the second, third, fourth or the fifth. There is no magic number for how many ideas you have to come up with before you’ve found the right one. When you know, you know.

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Ira Glass