Story is about archetypes, not stereotypes.
The archetypal story unearths a universally human experience, then wraps itself inside a unique, culture-specific expression. A stereotypical story reverses this pattern: It suffers a poverty of both content and form. It confines itself to the narrow, culture-specific experience and dresses in stale, non-specific generalities. … Stereotypical stories stay at home, archetypal stories travel…. the cinema’s master storytellers give us the dount-edged encounter we crave. First, the discovery of a world we do not know. No matter how intimate or epic, contemporary or historical, concrete or fantasized, the world of an eminent artist always strikes us as somewhat exotic or strange. Like an explorer parting forest leaves, we step wide-eyed into an untouched society, a cliche-free zone where the ordinary becomes extraordinary.
– Story, Robert McKee