Subversion of reader expectation to challenge long-held beliefs is one of the most difficult — and the most important — things storytellers can do.

It’s also easy to get wrong. For an example of subversion which fails, see bestselling picture book The Day The Crayons Quit.


Inversion Does Not Equal Subversion

Pixar’s Brave was widely hailed as a welcome addition to a corpus of films which most often depict girls as princess types waiting to be saved. (Of all the reviews I have read of Brave, the review from Feminist Disney most closely matches my own impressions of it.)

Pixar’s Brave a not a good example of a children’s film which explores gender, pushing its traditional limits. An academic from Emory University explains in this short video that Merida of Brave encourages girls to be independent, but within the fairytale structure of this arc, demonstrates that there are severe consequences to stepping outside gender roles. Merida unleashes a curse by doing so. A better representation of girlhood in animated film is that of Violet from The Incredibles, who uses her super-power of invisibility to create a force field around herself. But there are other issues with this story — again, Violet exists — as most fictional female heroes do — within the realms of her family. She is not given the opportunity to leave the family and seek out independence as many boy heroes do. Pixar’s Up is quite a gender-bender in this sense, because the little boy who befriends the old man is desperate for the love of family rather than separating from the family to seek his boyish independence on the way to manhood. His is a more typically feminine storyline, in which family is important to him.

I didn’t fully understand my own problem with Brave until I took a close look at two picture books which parody traditional gender stereotypes. The first is Prince Cinders by Babette Cole and the other, a book called The Dragon Of Brog by Jean Hood. This is from the final chapter in Deconstructing The Hero by Margery Hourihan:

Just as [Babette] Cole’s stories lampoon the stereotypes of large hairy masculinity and the swashbuckling hero who overcomes all difficulties, so Hood’s story ridicules the figure of the brave knight in armour whose profession is mayhem, and appreciation of the joke likewise depends upon familiarity with the originals.

These stories certainly raise the issue of gender, and provide effective discussion-starters for teachers. As Stephens says of Prince Cinders [by Babette Cole] ‘that abjection, humility and passivity now become deficiencies poses the question of why they should be virtues for the female’. But there are problems with these works that go beyond their parodic dependence upon the originals.

Their ridicule of the gender stereotypes is ultimately nihilistic for females. There are no admirable male figures against whom to measure the exploded stereotypes, and the attitudes of the princesses Smarty Pants and Lisa [and Merida] suggest that all males are contemptible nuisances. While this might amuse some girls because it is such a neat inversion of the dismissal of females in so many stories, it offers nothing except a sense of pay-back. Smarty Pants and Lisa [and Merida] themselves are little more than the old male stereotypes in drag: they are arrogant, self-assured know-alls with no empathy for others — hardly positive embodiments of the female. The trouble with dualism is that if you simply turn it on its head it is still a dualism. Inversion is not the same as subversion

Further, these stories fail to engage with the material they deride. Despite the patriarchal values inscribed in traditional hero tales the fields of folk talk, legend and romance are rich with potent symbols that work at many levels.

Hourihan does go on to say (of the picture books mentioned above):

Of course these stories do have an ideological content. They are celebrations of self-interest, of ruthless, unconsidered individualism. The behaviour of Smarty Pants and Lisa, who both want to do exactly as they like all the time, exemplifies the strident selfishness of the extremists who give feminism a bad name.

On this, I feel Brave does better than Princess Smartypants and The Dragon of Brog. By the end of the film, Merida has changed the local law for everyone; no one will be forced to marry someone unless each is of the other’s choosing. Merida has been an activist for wider social change. However, let’s not mistake this for storytelling gender equality. That will not have been achieved until female characters are fighting for something other than female freedom.

Subversion, Irony, Satire and Parody

Subversion involves foiling the expectation of your audience. Subversion aims to challenge pre-existing views. This is hard to achieve because the writer must intuit what the audience will expect, as well as what they already believe to be true about the world. The writer must have a solid understanding of psychology and of cultural tropes. (Note that simple inversion does not equal subversion.)

Irony has a very wide meaning and various subcategories and very much deserved its own post.

Hipster Irony is a term sometimes used to describe ideas that would ordinarily be offensive, except there’s an understanding (true or not) that ‘everyone knows we’re not really sexist/racist/ableist, so therefore it’s not’. There is a social function to this kind of humour — it says, “Other people are sexist/racist/ableist, but we, of course, are not. I trust you to get that.” The game Cards Against Humanity took off like wildfire because it brings hipster types together, asking them to say offensive things in each other’s company, knowing that no one in the group would really believe such things. In storytelling, sometimes a writer gets the willies and in an attempt to save themselves from criticism they lampshade the hipster irony by having the characters point out how sexist/racist/ableist something is. Many examples of this can be seen in The Big Bang Theory, where the adorkable male characters say offensively sexist things all the time, but because the audience realises these horrible things are horrible, we’re implicitly asked to forgive them. The following video does an excellent job of explaining the problems with hipster sexism. Everything said about sexism applies to the other -isms equally.

Satire is the ridicule of vice or folly. Its ostensible goal is to take an individual person, a type of person, an individual folly, or a type of folly, and expose it to public scrutiny. Satire doesn’t have to be funny, though it very often is. Satire makes a political comment. Gulliver’s Travels is a very old example — a biting work of political and social satire by an Anglican priest, historian, and political commentator. Jonathan Swift parodied popular travelogues of his day in creating this story of a sea-loving physician’s travels to imaginary foreign lands.  The Paddington Bear movie offers a gently satirical view of a particular kind of middle-class white English person.

ParodyA parody mimics the style of a particular genre, work, or author. The purpose is to mock a trivial subject by presenting it in an exaggerated and more elegant way than it normally deserves. Parodies are the most popular and widely used form of burlesque. An example (and subcategory) of the parody is the mock-heroic. Mock-heroic stories imitate the form and style of an epic poem (like Homer’s Odyssey); which is quite formal and complex. Mock-heroics induce humor by presenting insignificant subjects in the long, sophisticated style of epic poetry. Annie Proulx’s Wyoming stories are often mock-heroic. In The Half-Skinned Deer” we have a mythical hero who doesn’t quite make it back home. In “The Mud Below” we have a rodeo rider who thinks he’s a cowboy, but in fact he knows nothing about horses, or any of the traditional skills; he wants to become the bull — a symbol of masculinity — but is of course beaten by the bull. In children’s stories, you’ll often find a parody in the form of a carnivalesque tale.

Genre Subversion

If Princess Smartypants and The Day The Crayons Quit teach us how not to do it, how do we create stories which genuinely subvert reader expectations, forcing readers to examine their prior beliefs?

One way of subverting reader expectations is to twist genre expectations.

From John Truby, The Anatomy Of Story:

The great flaw of using a prefabricated metaphorical symbol web [such as those in Westerns] is that it is so self-conscious and predictable that the story becomes a blueprint for the audience, not a lived experience. But in this flaw lies a tremendous opportunity. You can use the audience’s knowledge of the form and the symbol web to reverse it. In this technique, you use all the symbols in the web but twist them so that their meaning is very different from what the audience expects. This forces them to rethink all their expectations. You can do this with any story that has well-known symbols. When you are working in a specific genre like myth, horror, or Western, this technique is known as undercutting the genre.

The post WW2 anti-Western subverted the traditional Western by forcing the audience to endure the dark hardships of the people inhabiting the new West, challenging them to reconsider beliefs they may have had about the value of expansionism at all costs. The audience was ready for this of course, because they’d just lived through a couple of massive wars.

You Can’t Trust Audiences

The problem with subversive humour, such as irony, satire and parody, is that the audience doesn’t necessarily come to the party. This is true of audiences of all ages.

Larry McMurtry went out of his way to write an anti-Western when he wrote the Lonesome Dove series, but readers consider his main characters heroic, and the West feels to us, from the safety of our homes, like a kind of utopia. He did his best to fix this in The Streets of Laredo. Comanche Moon is very violent and dark. But if you only read the Pulitzer Prize winner in this series you may well miss the wider anti-Western messages. Likewise, when test audiences of Hud were asked which character they admired the most, a huge proportion of them said they admired Hud — written to be very obviously the tragic antihero. Instead, audiences were highly critical of his morally upright father.

Fast forward 40 years and audiences empathised with the morally despicable Walter White while criticising his wife for opposing him. You can’t trust audiences. There is definitely a case to be made for being obvious.



Apparent Subversion

the ironic thing about irony

Just like an ‘apparent utopia‘ has little in common with a ‘genuine utopia‘, attempts at subversion don’t always work as such.

As Heather Scutter comments with regard to jokes in children’s fiction, “apparent subversion may prove, on deconstruction, to mask a form of socialization which actually reinforces existing cultural values and beliefs, and encourages the child [reader] to accept the status quo“.

Voracious Children: Who eats whom in children’s literature by Carolyn Daniel

I recently took a close look at the taxonomy of humour as suggested by the main guy at The Onion. One of the categories he suggests is, of course, Irony. In that post I question whether young readers necessarily understand irony, which is a main feature of children’s humour, but then modern books (especially picture books) are aimed at a dual audience. Even in middle grade, about half the jokes in a David Walliams books are decidedly ‘adult’ — not surprising given that Walliams comes from an adult comedy background.

Animal Farm is often named as a satire on dictatorship, but Margaret Blount questions its success as such:

[Animal Farm] is a chronicle of the sad sameness of human nature and the ultimate absorption of every revolutionary movement — the endlessly turning wheel of conquest, power, corruption and decline. If you removed the moral, it would be no more memorable than the kind of sermon that tells one what ought to be done by giving a gloomy and prophetic chain of consequences that will be brought about if one persists in the way one is going.”

— Margaret Blount

The Satire Paradox

“The Satire Paradox” is a podcast from season one of Malcolm Gladwell’s Revisionist History series. This tenth episode is well worth a listen for those interested in children’s literature because there are particular implications for writing humour directed at an audience who are at a developmental stage of learning what is ironic, what is told straight. I say there is particular significance for child audiences, but as Gladwell points out, adults are hardly immune from interpreting a stand-up comic exactly in line with how they already see the world.

Basically, leftie comedy news anchors in America are popular with both right and leftwing voters because their jokes are interpreted in whichever way the audience sees fit.

Other Examples For Close Consideration

Work By Jeffrey Eugenides

Jeffrey Eugenides is a writer who likes to subvert genre. Below he talks about his books The Marriage Plot (a novel) and Fresh Complaint (his first short story collection):

I guess I wanted to subvert the genre. You have lots of stories where you have an older male preying upon a younger woman, so I was just trying to subvert the conventions of that kind of story. In that respect, [Fresh Complaint is] like The Marriage Plot, where I was trying to subvert the conventions of the marriage plot.

I think we’ve come to a point in literary history where anything you try to write, you’re quickly aware of the precedents of that kind of story. And there’s only two ways to do something new. One way is to make fun of the convention, to send it up. Which is all well and good, but tends to leave a kind of aroma of irony after it, which is a little bit superior in tone and mocking.

If you still care about your characters, and care about the world, you stay in the realistic mode, but subvert the tale and the normal telling of the tale by trying to express a different side of the experience. I didn’t want to make fun of the marriage plot only to make fun of it. I also wanted to write about young people in love, and what it feels like to be in love. I don’t want my work to just show how false things are, and how inauthentic everything is. Life doesn’t feel inauthentic or false to me. It feels quite real. And I’m concerned with it.


The Case Of The Matriarchal Dystopia

Also in 2017 we have the highly lauded The Power, by Naomi Alderman. Barack Obama listed this book at the top of his favourite reads of 2017. The Power also won The Orange Prize. This is a novel which reimagines an inverted dystopian future where everyone lives under a violent matriarchy rather than under a violent patriarchy, as we do now. This is an inversion, not a subversion. What is the ultimate message? “If women ruled the world they’d be just as bad as men.” This is a misanthropist view taken for granted, but is it really true? History has offered us just a handful of matriarchal cultures and they looked nothing like a dystopia, except perhaps for men whose idea of a good life was to dominate. When storytellers encourage audiences to fear the power of women, that is not helpful to the fight for equality.

Hipster Racism and Hipster Ableism

Three Billboards outside Ebbing, Missouri (2017) is very much reliant upon its audience picking racism and ableism for what it is. The most racist of the characters is punished heavily for his racism. First, Sam Rockwell’s character is fired from his job by the new black chief, though it’s not for being racist, but for beating up a white guy. He is also punished in a fire, scarred for life by his burns. Again, this wasn’t punishment ‘for being racist’, which is interesting because thematically that’s the exact reason he had to be punished. If he had been punished directly for his racism, that would have felt too much like didacticism, at odds with the aim of the humour — to get the audience onside by trusting us to know racism when we see it. Significantly, this racist character undergoes a redemption arc, realising that he can do something good for other people even when he doesn’t have to. It was the burning itself which taught him to dob in the rape-boasting soldier. We saw him dismiss someone else’s fire — “I’m not a police officer anymore so it’s not my problem.” This telegraphed the redemption arc to come.

Peter Dinklage’s underdog character is referred to as The Midget by everyone in the town. I saw this film in a theatre and the audience laughed every time a character called him a midget. Of course, if we didn’t know that midget is offensive, we wouldn’t be laughing. That would just be his moniker. Again, this is the writer drawing us in with a wink and a nudge, trusting us to get it.

But what is the real-world effect of hipster irony? For story purposes we are encouraged to dismiss sexist/racist/ableist characters. We enjoy seeing them punished. Their outdated ideas justify the punishment. Hipster irony is also a comment on the very real racism and ableism that exists in many small towns such as Ebbing, Missouri. The writer of Three Billboards covers his ass not by lampshading at the dialogue level — unlike in The Big Bang Theory there’s no one sitting on a couch pointing out the racism — but by bringing in a black cop who is the most sensible, reasonable and level-headed guy in town. “See?” says the film, “This isn’t racist when the black guy is the best guy in town. Look at all these white fools.”

This trend looks to me like the PoC version of the Female Maturity Principle, in which black characters are given the job of educating racist white folk. Like female characters, these good guy black characters play ‘the straight man’, and enter the story as fully-realised (but flat) reasonably folk. As long as this is the case, PoC can never be the stars of the story, because the overriding feature of a ‘hero’ is the self-revelation aspect. If you’re ever wondering who the main character of a story is, ask “Why changes the most?” That’ll be the star of the show. A character can’t change if they arrive on stage/on the page as a tool in the character arc of another character.

Though hailed as a feminist triumph for depiction of the Frances McDormand female antihero character, dig just a little deeper and you’ll see Three Billboards has done nothing new in its storytelling. In line with the last 3000 years of storytelling, the character arc was given to a despicable white guy.

It’s worth noting, too, that for people of colour living in small towns such as Ebbing, Missouri, the hipster racism fails to be escapist, because it’s an everyday lived reality.

Children And Irony

A child’s ability to understand irony depends on all sorts of things, including culture and subculture. A child from a heavily ironic family will naturally learn to pick irony, and use it, at an earlier age. Certain cultures — Japan is one I know about — accepts and expects far less irony than typical Western subcultures. Even within the West, there’s a subculture called ‘hipster irony’, in which any sort of racist/sexist/ageist joke can be told with the shared understanding that the speaker is not really racist/sexist/ageist. This shared understanding binds subgroups together. However, hipster irony has justifiably come under some fire for perhaps actually reinforcing ideas the group purports to disagree with.

Children don’t understand all the different kinds of irony all at once.

  • Earlier studies believed that children didn’t understand irony until the age of eight or ten, but these studies were conducted in a lab environment and ‘irony’ was mainly limited to ‘sarcasm.’
  • Later studies suggest children can understand hyperbole by age four.
  • It takes another two years before children can start to get a handle on sarcasm.
  • Sarcasm remains one of the easiest forms of irony for children to understand.
  • Sarcasm and hyperbole are associated with positive experiences for children. (I would have guessed that sarcasm is not an overall positive form of communication.)
  • Euphemisms and rhetorical questions are associated with conflict.
  • Fathers are more likely to use sarcasm.
  • Mothers are more likely to use rhetorical questions.

Adults and Psychology

It’s not just children’s writers who should be thinking about this.

In the “What Is Technology Doing To Us?” episode of The Waking Up Podcast, Sam Harris talks to Tristan Harris, who touches on a peculiar psychological bug in which humans can be told a story, then told in the same paragraph that that story is blatantly untrue, but later it turns out we’ve forgotten the ‘it’s untrue’ part of the message and accidentally held onto the story. This is perhaps because the human brain is wired really well to remember story. Harris touches on this phenomenon again in the “Living With Violence” episode, in which Gavin de Becker gives the audience an example about violent kangaroos, then tells us that everything he just said is totally wrong. Be careful when using this trick to try and persuade your audience of something. They may end up misremembering that kangaroos give clear signals before they kick you in the mouth. (They don’t.)

Humans have a bunch of memory errors. It pays to be aware of these if you’re ever called to the jury.

Some questions for writers of children’s humour

  • If your viewpoint character expresses nasty views towards another person/group of people (I’m still seeing a lot of hatred directed towards fat people), will the young reader understand that ‘this is the character being awful because they are awful’, or is this character modelling the behaviour the author means to call out as wrong?
  •  Who is the likely audience for your particular story? Sophisticated kids with hipster parents, or do you think there’s a chance this has an international audience?
  • If your subversive humour will be understood only by a certain proportion of young readers, does this matter? Menippean satire is a subcategory of satire aimed at attacking mental attitudes rather than specific individuals or entities. (Alice In Wonderland is an example from the children’s book world.)
  • Are you hoping to make fun of an individual (real or fictional) or of a group? Menippean satire passes criticism of the ideas of certain character tropes and on the single-minded mental attitudes, or “humours”, that they represent: the pedant. Common victims include the braggart, the bigot, the miser, the quack and the seducer. In children’s stories it’s commonly the schoolyard bully, the evil teacher, the overprotective parent, the prissy blonde girl.
  • If you are going for Menippean satire, if your subversive humour were inadvertently swallowed as straight, does this harm any group of people?


The Importance of Subversion In Children’s Stories

Alison Lurie, author of Don’t Tell The Grown-ups: The Subversive Power of Children’s Literature makes the following argument about how children’s books can affect the common good:

The great subversive works of children’s literature suggest that there are other views of human life besides those of the shopping mall and the corporation. They mock current assumptions and express the imaginative, unconventional, noncommercial view of the world in its simplest and purest form. They appeal to the imaginative, questioning, rebellious child within all of us, renew our instinctive energy, and act as a force for change. This is why such literature is worthy of our attention and will endure long after more conventional tales have been forgotten. 

Race, Culture and Power in Children’s Stories

Jack Zipes talks specifically about the role of schools in subverting the status quo, and it comes down to teaching students to be critical:

[Schools in the West] are geared towards making children into successful consumers and competitors in a ‘free’ world dictated by market conditions…If storytellers are to be effective on behalf of children in schools…it is important to try to instil a sense of community, self-reflecting and self-critical community, in the children to demonstrate how the ordinary can become extraordinary…Schools are an ideal setting for this ‘subversive’ type of storytelling…if schools want…to show that they can be other than the institutions of correction, discipline, and distraction that they tend to be.

In adult stories, the ‘absurdist’ genre comes closest to achieving the same ends, with absurdism’s emphasis on the corporate world. Perhaps subversive children’s stories are the childhood equivalent of absurdism, minus some of the darkest tropes. The corporation is swapped out for the school.



What Really Makes Katniss Stand Out? Peeta, Her Movie Girlfriend from NPR, in which the Movie Girlfriend trope is gender swapped.

Dragon-Slayer vs. Dragon-Sayer is a paper by Keeling and Sprague which discusses the female hero as opposed to the ‘heroine’, which may be considered a different thing altogether — a ‘hero in drag’.