I’ve been blogging with WordPress for about 3 years and only just noticed the text at the bottom of this screen which says, ‘Thank you for creating with WordPress.

Maybe I’m just not that observant. Actually, I know I’m not that observant, but is it also possible that there is a space on every page which is almost guaranteed not to be noticed?

I’m reminded of a staff ‘de-stress’ sheet which the assistant principal used to distribute into everyone’s pigeon hole on a Friday. High schools are some of the most complex organisations that exist, management wise, and this de-stress sheet was vital in that it told everyone what was happening over the coming week. It was an A5 sheet of paper, folded in two (usually with a lewd cartoon on the front, which we were reminded to keep away from students), and the text inside was surrounded by a black border.

It took me about three years to work out that the MOST IMPORTANT THING of to the week existed OUTSIDE that border, right at the top of the page. It was even in a different font, 16 point instead of 10. It had been designed to be noticed. Yet when I asked around, I wasn’t the only staff member to have missed it.

I had never, ever seen it. Once you knew it was there it was impossible to miss. And I’m sure the assistant principal, who’d designed that template, couldn’t believe someone might fail to see it. I can’t begin to imagine how much trouble I would’ve kept out of had I noticed that particular line of text.

I wonder if there are any ‘rules’ of layout that my boss would’ve lead to a better de-stress sheet. If I can take anything away from that:

  • Just because the designer thinks she’s highlighting something, doesn’t mean the end-users will consider it so.
  • The very act of trying to make something obvious may have the opposite effect.
  • There ARE rules of layout, and an experienced designer no doubt knows them intuitively. I don’t know the rules per se, but I’ve learnt from that one example not to position important things too close to the edge.