Spongebob Squarepants is a fast-paced children’s cartoon for a dual audience, written by a guy who is also a marine biologist. This is a highly successful and long-running show, with humour that broadly appeals.

This series has been running since 1999. Critics say the show has been declining in quality in the last few years, which is what critics also say of The Simpsons. What is the longest time a comedy series should run for? Are there any examples of comedy series lasting longer than a decade without a serious decline in quality? I can’t think of any myself.

Here I use Stephen Johnson’s 11 Categories Of Jokes to focus on the humour of Spongebob.  I’ve used so many Spongebob examples in that original post that I’m ready to do an entire Spongebob post. (If you feel that analysing jokes takes the joy out of comedy, this post is not for you!) Studying humour is a lot like doing tennis drills. Concentrate on form and process during deliberate training sessions, but once you’re playing a game (actually writing comedy) we need to put everything you know aside and get into a state of flow.

It’s also worth looking at other people’s comedy writing to hone your own sense of what’s funny and what’s not. While I find most of Spongebob’s humour funny, I get annoyed with some of it, too. (Backed up by Jeff Kinney’s Wimpy Kid sales as evidence, sexism sells.)

First a note about the structure. Continue reading