First, some quotes from storytelling gurus who are not writing specifically about children’s stories but about stories in general. Here we have Lena Dunham, who has no doubt noticed that female characters, like female people, are held to a higher standard when it comes to niceness:
“I sort of object to the notion that characters have to be likable. I don’t like most of my friends, I love them. And that’s the same way I feel about most of the characters I write. So often, women are sort of relegated to sassy best friend or ingenue or evil job-stealing biatch, and it’s really nice to work somewhere in the middle.”
from Lena Dunham talking about Girls, quoted here.
Here’s John Yorke, from his book Into The Woods.
If it’s difficult to identify a protagonist then maybe the story is about more than one person (say East Enders of Robert Altman’s Short Cuts) but it will always be (at least when it’s working) the person the audience care about most.
But already we encounter difficulties. ‘Care’ is often translated as ‘like’, which is why so many writers are given the note (often by non-writing executives) ‘Can you make them nice?’ Frank Cottrell Boyce, a graduate of Brookside and one of Britain’s most successful screenwriters, puts it more forcibly than most: ‘Sympathy is like crack cocaine to industry execs. I’ve had at least one wonderful screenplay of mine maimed by a sympathy-skank. Yes, of course the audience has to relate to your characters, but they don’t need to approve of them. If characters are going to do something bad, Hollywood wants you to build in an excuse note.’