It’s The Bear! by Jez Albrough is one of our daughter’s favourite picture books. She loved it when she was three, and still loves it even though she is now seven. It’s The Bear! is the second of Jez Alborough’s three hugely successful bear books from the 1990s. Published in 1996, It’s The Bear came out two years after the first one, and two years before the final book in the series.